Director of Digital Fundraising & Email Marketing
As Director of Digital Fundraising & Email Marketing, you’ll step into a key leadership role, replacing the work of an outside agency and building a high-performing program from within. You’ll work with passionate advocates, creative communicators, and policy experts to shape strategy, launch impactful campaigns, and drive real-world change for animals.
POSITION: Director of Digital Fundraising & Email Marketing
LOCATION: Remote / Full-Time
SALARY: $70,000 to $75,000 base plus potential performance-based bonus . Competitive benefits included.
Job Summary
Are you a digital strategist who wants to make a real difference? Join a high-impact team working to end animal cruelty through smart, fast, and effective online campaigns. We’re looking for a mission-driven digital fundraising pro ready to take full ownership of our email marketing program, growing our base, increasing engagement, and raising critical funds to fuel life-saving advocacy.
As Director of Digital Fundraising & Email Marketing, you’ll step into a key leadership role, replacing the work of an outside agency and building a high-performing program from within. You’ll work with passionate advocates, creative communicators, and policy experts to shape strategy, launch impactful campaigns, and drive real-world change for animals.
Why You’ll Love This Job:
- Full responsibility to manage and grow a national digital fundraising program
- Clear impact: your work helps end cruelty and pass animal-protection laws
- Remote flexibility and a collaborative, mission-driven team
- Competitive salary with annual bonus potential
- Opportunity for advancement in a growing, high-visibility nonprofit
Areas of Responsibility
- Independently manage the organization’s email CRM (EveryAction, Action Network, or Engaging Networks).
- Plan, write, and execute persuasive email campaigns that drive donations, advocacy, and awareness.
- Develop and implement digital fundraising strategies to achieve revenue goals and build donor loyalty.
- Segment audiences, manage list hygiene, and monitor key performance indicators including open, click-through, and conversion rates.
- Lead efforts to grow the email list through digital campaigns, petitions, social ads, and partner outreach.
- Coordinate messaging across email, SMS, web, and social media to ensure consistency and strategic timing.
- Run A/B tests to optimize subject lines, layouts, and calls-to-action for better engagement and results.
- Use email analytics and reports to refine targeting and improve future campaign performance.
Qualifications
- 5+ years of experience in digital fundraising, email marketing, or direct-to-consumer marketing.
- Experience with email platforms such as EveryAction, Engaging Networks, or Action Network.
- Strong writing and editing skills with an ability to create persuasive, action-oriented content.
- Proven track record of managing and growing supporter lists, optimizing deliverability, and maintaining compliance.
- Deep understanding of email performance metrics and deliverability best practices, including authentication and sender reputation.
- Familiarity with data privacy regulations such as CAN-SPAM and GDPR.
- Working knowledge of HTML or email design is a plus.
- Experience in animal welfare or advocacy campaigns strongly preferred.
Compensation & Benefits
- Base salary of $75,000 with up to $10,000 in performance bonuses based on fundraising and engagement goals.
- Comprehensive health benefits and paid time off.
- Remote work flexibility with supportive, mission-driven colleagues.
- Opportunities for professional growth and development.
How to Apply
Interested applicants should submit a resume, two email writing samples (ideally advocacy or fundraising-related), and a cover letter explaining relevant experience, especially in managing digital programs in-house or transitioning from external vendors. Please email materials to HR@animalwellnessaction.org.
About Us
Animal Wellness Action is a Washington, D.C.-based 501(c)(4) nonprofit organization with a mission of helping animals by promoting legal standards forbidding cruelty. We champion causes that alleviate the suffering of all animals. Visit us at www.animalwellnessaction.org.
The Center for a Humane Economy is a Washington, D.C.-based 501(c)(3) nonprofit organization that is the first of its kind in the animal protection movement. We work to influence corporations to honor their social responsibilities to consumers, investors, and other key stakeholders who abhor cruelty and degradation of the environment. Visit us at www.centerforahumaneeconomy.org.
We are an equal opportunity employer and give consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.