Director of Earned Media

POSITION:                Director of Earned Media      
COMPENSATION:   Competitive nonprofit salary and benefits
LOCATION:               Remote, but ability to work 8 a.m.-5 p.m. ET
REPORTING:           Reports to Senior Director of Communications

JOB SUMMARY

This is a media-first role focused on earned placement, rapid response, and aggressive story pitching.

Desired candidate will be an entrepreneurial self-starter who will actively work the phones, place stories, and get our voices quoted in top-tier and regional outlets. Share of voice and earned media placements will be among the most critical metrics.

DUTIES

1. Aggressively monitor daily news for opportunities tied to our campaigns; draft and distribute statements quickly.
   
   
2. Develop and pitch press releases and story ideas that generate earned coverage.
   
   
3. Proactively follow up with editors and reporters to secure story placements and quotes.
   
   
4. Organize and secure attendance for online press conferences.
   
   
5. Build and maintain strong relationships with journalists, influencers, and bloggers on animal welfare and related beats.
   
   
6. Pursue interview, podcast, and speaking opportunities for campaign leads and organizational leadership.
   
   
7. Contribute to social listening and online conversation monitoring.
   
   
8. Support the communication needs of the president and senior leadership.

QUALIFICATIONS

1. Bachelor’s degree in journalism, communications or related field.
   
   
2. Minimum 5 plus years of experience in PR, journalism, or advocacy with demonstratable success in placing stories and securing media coverage.
   
   
3. Entrepreneurial spirit with exceptional phone, pitching, and follow-up skills.
   
   
4. Excellent verbal, written, and editing skills.
   
   
5. Commitment to advancing animal welfare by toughening laws and changing corporate practices.
   
   
6. Experience working nonprofit advocacy, political communications, or issue-based campaigns a plus.

HOW TO APPLY

Interested applicants should be submit a resume and cover letter that specifically highlights your media placement successes to: pam@animalwellnessaction.org.

About Us

Animal Wellness Action is a Washington, D.C.-based 501(c)(4) nonprofit organization with a mission of helping animals by promoting legal standards forbidding cruelty. We champion causes that alleviate the suffering of all animals. Visit us at www.animalwellnessaction.org.

The Center for a Humane Economy is a Washington, D.C.-based 501(c)(3) nonprofit organization that is the first of its kind in the animal protection movement. We work to influence corporations to honor their social responsibilities to consumers, investors, and other key stakeholders who abhor cruelty and degradation of the environment. Visit us at www.centerforahumaneeconomy.org.

EOE

We are an equal opportunity employer and give consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local.