Director of Email & Audience Growth
This role blends strategic growth planning with hands-on execution inside our CRM, with growth built around our history of tangible, measurable progress for animals and about 20 major campaigns that address systemic abuse and mistreatment of domesticated and wild animals.
POSITION: Director of Email & Audience Growth
SALARY: Competitive Nonprofit Salary
LOCATION: Remote but must be willing to work 8 a.m.-5 p.m. E
JOB SUMMARY
We are seeking an experienced email and audience Growth professional to own and scale our email program across two closely aligned nonprofit organizations. This role blends strategic growth planning with hands-on execution inside our CRM, with growth built around our history of tangible, measurable progress for animals and about 20 major campaigns that address systemic abuse and mistreatment of domesticated and wild animals. The ideal candidate will drive subscriber acquisition, build sophisticated segmentation strategies, execute high-performing email campaigns, and safeguard list health, all while using data to continuously optimize performance.
This role is responsible not only for email execution and list growth, but for designing and optimizing the full supporter journey—from first action or signup through repeat giving, advocacy engagement, and long-term sustainer conversion.
The position is remote and reports to the Senior Director of Communications, working closely with fundraising, advocacy, and digital content teams.
DUTIES
1. List Growth & Acquisition Strategy
Design and execute comprehensive strategies to grow email subscribers for AWA and CHE through petitions, advocacy actions, lead magnets, partnerships, paid acquisition, and website optimization.
Collaborate with advocacy, policy, and communications staff to ensure list-building efforts align with priority campaigns (e.g., wildlife protection, farm-animal reform, corporate accountability).
Evaluate and test acquisition channels to improve quality, engagement, and downstream conversion to donors and action-takers.
Investigate potential of contracted printed mail pieces and phone outreach.
Priority goals are to grow total numbers of donors, advocates, and monthly sustainers.
2. Segmentation, Targeting & Lifecycle Email
Develop and maintain robust segmentation frameworks, including:
Behavioral segments (donors, monthly donors, lapsed donors, activists, event attendees).
Topical segments (issue-specific signups such as wolves, factory farming, wildlife protection, corporate campaigns, webinars, and petitions).
Design and execute targeted email journeys that increase:
Donation frequency and average gift size
Monthly donor conversions
Advocacy participation and sustained engagement
Partner with internal stakeholders to tailor messaging by audience, issue, and organizational brand (AWA vs. CHE).
3. Email Production & CRM Execution
Build, schedule, test, and deploy email campaigns directly within the CRM/email platform.
Maintain strict standards for list hygiene, deliverability, and compliance (CAN-SPAM, unsubscribe management, suppression logic).
Monitor list health metrics including deliverability, bounce rates, spam complaints, unsubscribes, and engagement decay.
4. Analytics, Reporting & Optimization
Track and analyze performance across acquisition, engagement, and fundraising metrics (open rates, CTR, conversion rates, revenue per subscriber, retention).
Produce regular performance reports with insights and actionable recommendations.
Continuously test subject lines, send times, messaging frameworks, calls to action, and segmentation strategies to improve ROI.
5. Cross-Functional Collaboration
Work closely with fundraising, advocacy, and communications teams to align email strategy with organizational goals.
Translate campaign objectives into effective email execution timelines and workflows.
QUALIFICATIONS/EXPERIENCE
Bachelor’s degree in digital marketing, digital communications or related field.
Minimum 5-plus years of experience managing email marketing and list growth, preferably in nonprofit advocacy, politics, or mission-driven organizations.
Demonstrated success growing email lists while improving donor conversion and retention.
Strong hands-on experience working inside a CRM or email platform (e.g., EveryAction, Salesforce Marketing Cloud, HubSpot, ActionKit, Pardot, or similar).
Deep understanding of segmentation, deliverability, list health, and lifecycle marketing.
Highly analytical, with comfort using data to guide decisions.
Able to balance big-picture strategy with detailed execution and QA.
Familiarity with texting platforms for the purpose of fundraising and driving advocacy. Background in digital fundraising and advocacy campaigns
Experience managing multiple brands or organizations within a shared CRM
Familiarity with animal welfare, environmental, or social-justice advocacy
HOW TO APPLY
Interested applicants should submit a resume and a cover letter explaining relevant experience, especially in managing digital programs in-house or transitioning from external vendors. Please email materials to pam@animalwellnessaction.org.
ABOUT US
Animal Wellness Action is a Washington, D.C.-based 501(c)(4) nonprofit organization with a mission of helping animals by promoting legal standards forbidding cruelty. We champion causes that alleviate the suffering of all animals. Visit us at www.animalwellnessaction.org.
The Center for a Humane Economy is a Washington, D.C.-based 501(c)(3) nonprofit organization that is the first of its kind in the animal protection movement. We work to influence corporations to honor their social responsibilities to consumers, investors, and other key stakeholders who abhor cruelty and degradation of the environment. Visit us at www.centerforahumaneeconomy.org.
We are an equal opportunity employer and give consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status protected by law..